The New Definition of Creativity
A coworker and I went to the Battle for the HeArt last night in downtown Minneapolis and it was great. It was all about defining a new type of creativity because what was working, no longer is. People are blocking ads on the internet, switching channels during commercial breaks and not really paying that much attention to advertising. So, a new way of thinking is being created.
What it all boiled down to was interaction. If it’s not interactive, it’s not going to work as well.
















