Another session I was looking forward to but not really impressed with. It was mainly about Yahoo, Google, Ask and A9 talking about their personalized search and search history services. How they worked, how they can improve your personal search and things like that. No real information on how they would effect regular search results so I asked. They said that they do watch what sites are clicked on and what sites are bookmarked in the personal areas. It is possible that that could effect search engine rankings, however it’s a very small piece of the puzzle. They already know where you go and what you do if you use a Google/Ask/Yahoo/A9 Toolbar and this is just an extension of that.

I may check out A9 after being at this session, however not a whole lot of knowledge taken away.