If you’ve been watching TV, you may have seen the Ask algorithm commercials. The one I keep seeing is a little kid asking his dad if they have a good algorithm. I’m not sure what audience they are targeting but I doubt many people will understand it. Heck, I’m a search geek and I don’t find it that interesting.

Another one of their billboard says ‘The Algorithm Killed Jeeves’. Well, that doesn’t make me want to use it. If the algorithm offed the butler, it doesn’t sound like a cool thing to me. I liked Jeeves!