PubCon Day One : Malcom, Local, YPN
Day one started out with Malcom Gladwell’s keynote. I’ll admit I’ve never heard of the guy. However, he was extremely interesting. His talk was on ‘the tipping point’. Basically everything throughout history has had a tipping point. Anything can seem like a huge task, however, once it reaches the tipping point, it can happen with little or no work. One great example was the Berlin wall. No one would ever have said that it’d fall in just one month and cost nothing. But it did.













