Over the weekend, we were at the Mall of America when an advertisement for a new store made us take a double take.

It said: “Children are the orgasm of life. Just like you did not know what an orgasm was before you had one, nature does not let you know how great children are until you actually have them.”

The new store is called Lululemon Athletica and has yoga-inspired apparel for healthy living. It’s not open yet, but there is a big sign covering the front with all sorts of sayings on it, including the one above.