Link building is hard work. I know, I’ve done it. However, it’s the quality of the message and targeting the individual that matters the most.

Now, lets forget the basics of personalization here and just focus on the message I received:

At what point would you pitch a blogger who has got a design background when you can’t even get your fonts to match?! There are bold, italic, all caps, and more than one font in use in this email. My first impression of comes from your email and that’s definitely not a good one.