Content blockers are all over the news right now, but if you don’t have an iPhone 5s or newer, you’re stuck with ads. However, you can get around them with Reader View.
Reader View has been around since iOS 7 and it works on most sites. All you have to do is tap the icon in the address bar, and Safari will present you with the content from the site. No ads, no pop-ups, nothing but you and the content you want.
Granted, Reader View doesn’t stop ads from loading, and it doesn’t block anything, but it’s already installed and works. Not to mention it increases accessibility.
If your browser doesn’t have a reader view, you can grab Evernote Clearly, or one of the many other extensions, and it’ll cleanup sites for you as well.
At the end of the day, content blockers, or ad blockers, are not the issue and they’re not really the solution. Companies need to understand that too many ads drive away users. And if you have no users, then what’s the point?