I can still remember when Google and I were BFFs. I spent my time creating content and feeding Google. In return, Google sent me traffic. We were both happy and things were good. Then, without notice, Google dumped me.
Now I didn’t cheat on Google and I wasn’t doing spammy things behind their back. I follow the rules and thought all was good.
August 16th, out of nowhere, it all went downhill; and kept going.
Google impressions dropped 62%! When you don’t have impressions, then you don’t have traffic. And when I don’t have traffic, I feel sad.
I’ve been obsessing over my Google Webmaster data looking for any signs of an issue. I came up with a few small things and fixed them. I also found out that Google recently put emphasis on structured data, so I added more of that as well.
Seems that no matter what I do, Google and I still haven’t made up. Why won’t you return my impressions?!
On the positive side, I can now make changes to my site and not worry about freaking out Google. I’ve been wanting to do a re-design for a while now so maybe it’s a good time. I can also re-structure things and see what happens.
On the negative side, I really like writing content that helps people. If no one can find my posts, I lose some of my motivation.
I keep hoping that I’ll find something that will give me insights into what went wrong. I keep hoping that Google will be my friend again and that my stats will go up tomorrow. Only time will tell and the waiting is killing me!